Why $2 Billion in Feminine Care Still Leaves Women Irritated

Why $2 Billion in Feminine Care Still Leaves Women Irritated

Over $2 Billion Spent. Still Irritated.

In the U.S. alone, women spend over $2 billion annually on intimate care products—yet irritation, imbalance, and frustration are still way too common.

Why? Because so many products on store shelves—yes, even the ones labeled “feminine” or “natural”—contain:

  • Fragrance (often a cocktail of undisclosed chemicals)

  • Harsh surfactants (like SLS)

  • Parabens

  • Dyes and fillers

  • Glycerin, which can disrupt your pH

The result? Products that promise cleanliness but leave your vulva and vaginal microbiome stressed, stripped, or sensitized.


Why Traditional Intimate Care Misses the Mark

Most mainstream products focus on masking odor or creating a “fresh” feeling—which often means artificial scents and astringents that strip the skin and disrupt your body’s natural balance.

In short: They’re made for performance, not for the unique biology of the vulva.


What Makes Healthy Hoohoo Different?

At Healthy Hoohoo, we do things differently. Every formula is:

  • Doctor developed (OBGYN, naturopath, and chemist)

  • OBGYN recommended

  • Free of fragrance, parabens, glycerin, and dyes

  • pH balanced, vulva safe, and hormone safe

  • Tested on humans (never animals)

We created the Gentle Care for Down There Bundle to make it easier than ever to ditch irritating products and start fresh—with a full-size set of our three core products at a discount.


🛁 What’s in the Gentle Care for Down There Bundle?

  • Gentle Feminine Wash – fragrance-free, liquid cleanser for daily use

  • Gentle Foaming Vulva Cleanser – extra light and airy; ideal for sensitive skin

  • Biodegradable Gentle Wipes – for the vulva, body, or face; flushable and planet-friendly

✅ Dermatologist-tested
✅ Family-owned
✅ Made in the USA

👉 Shop the Bundle Here


💬 Questions People Ask 

Are drugstore feminine washes causing irritation?
They can. Many contain harsh detergents or synthetic fragrances that disrupt the skin barrier and pH.

What makes natural vulva care different?
Natural care products like Healthy Hoohoo skip fragrance, parabens, and other known endocrine disruptors—using only gentle, plant-based ingredients instead.

Is it safe to use body wash on my vulva?
Body wash is not formulated for the delicate vulvar area. It often contains ingredients that are too harsh. Stick with pH-balanced, vulva-safe products only.


Final Word

If you're still irritated, it's not your body—it’s your products.
It’s time to expect more from your intimate care.

🫧 Gentle care that actually meets what your body needs.
→ Try the Bundle While It's ON SALE

*statistic from study published by National Institutes of Health

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